Transgressive Records Advert

You thought print ads were dead? Well yes, they are. And in the indie music scene their decomposition is rather more advanced than that of big-budget print-norms like fashion ads. I really have no idea how the fashion industry is able to afford such work: surely the sales of clothes are low, whilst the cost of design, production, events and promotion is exorbitant... Where is that money coming from?



I can only assume that the major fashion brands are built not by the clothes they are espousedly constructing, but by careful investment in parties. Each party must impress enough elite debauchees to ensure the funding and production of the next party. Of course, the artwork must be free- these same debauchees often have a lot of time on their hands, and some fantastic equipment. Specifically cameras.

This is a print ad I made for Transgressive Records, anyway. I do it for fun.